Programa y objetivos
PROGRAM & SCHEDULE
Day 1: The competitive advantage of sustainability
- Environmental sustainability is not a matter of compliance or risk management: the industry is increasingly recognizing that there are business opportunities and competitive advantages.
Day 2: From green marketing to eco-marketing
- True sustainability calls for a paradigmatic shift from product ownership to performance delivery: the role of marketing could be determinant in changing people lifestyle (consumers) and procurement policies (business).
Duration: 16, 18 June
Destinatarios
The programme is designed for: Business executives, marketing managers and practitioners, quality/environmental managers, environmental agencies and NGOs.
METHODOLOGY
Topical sessions to be accompanied by case histories (one video). |
